#Snapchat lens studio how to#
#Snapchat lens studio update#
#Snapchat lens studio full#

Researching how other brands have utilized the platform and its offerings is also a good step. When you roll out a new Snapchat Lens to the boss, itвЂ™s critical to lay out the expectations on engagement and usage. Have fun and create AR that helps your target audienceВ create better, more fun or more interesting content.

#Snapchat lens studio how to#

So how canВ brand marketers cut through the clutter andВ figure out how AR can help them engage consumers and get them to interact with the brand? That's where you need to have an in-house team or agency with developers and designers who know the AR space and understand how to work within the platforms, you also need people on the project who understand the brand voice and goals.ДЄs brand marketers consider using the Lens Studio, it's important to rememberВ who you're trying to reach. With Apple and others building products for a future filled with AR tech, marketers are inundated with articles about the latest in AR. LensesВ are playful experiences inside the Snapchat camera that allow the user to further customize and personalize their post by treating and playing with the lens in new and fun ways. For example, pointing your phone at a street ad might turn it from a still ad to a 3D, immersive ad experience.ДЇilters are creative effects that you can add after taking a Snap to help share where you are, what you're doing, and more. With smartphone technology granting users increased technological capabilities, AR will continue to improve with exciting and easy-to-use developments across a wide variety of вЂњusageвЂќ platforms, including retail shopping, education, and advertising.Д«rand marketers are going to become quite savvy in utilizing smartphoneвЂ™s image recognition capabilities to augment the experience for the user. AR is In, and this is how brand marketers can start to play in the space.ДЄR Technology is taking the world by storm largely through points of accessibility - namely easy-access points via mobile phones. Here are the top 5 things you need to know.ДЎ. In todayвЂ™s technologically вЂњchargedвЂќ world, itвЂ™s absolutely vital to be open-minded to advancements and new uses of technology - particularly in the workplace.В After all, if we arenвЂ™t open to new tech and creative applications, then how can we help our brand clients put them to use? With that in mind, my team and I spent some time experimenting with Snapchat Lens Studio. One of the best parts of my jobВ is that I get to learn and experiment every day. Sebastian Oddo, Vice President, Technology, Design & Content We canвЂ™t wait to see what you come up with.MaFIVE THINGS TO KNOW ABOUT THE SNAPCHAT LENS STUDIO Digital platforms, Sebastian Oddo

#Snapchat lens studio full#

For a full list of all the updates, check out our Release Notes. LearnВ MoreД«e sure to also check out Audio Effects, Labels and Prefabs for even more ways to push your Lenses.

Marker with Snapcode: Unlock a marker experience directly from a Snapcode.

Marker: Build experiences uniquely tied to a specific image, adding an additional layer of context to the Lens.

Face Image Picker:В Select a photo from your camera roll and attach it to a world object! LearnВ MoreВ | Try Lens.

Segmentation:В Replace a portion of the camera with an image, tiled image, or post effect coloring.

#Snapchat lens studio update#

WeвЂ™re excited to announce a new update to Lens Studio! This version includes new features and templates requested by the community - now there are even more types of Lenses to create and share with Snapchatters!